Israeli cybersecurity start-up Armis in talks to be bought by ServiceNow for up to $7 billion – report

North America
Source: The Times Of IsraelPublished: 12/14/2025, 03:20:14 EST
ServiceNow
Armis
Cybersecurity
M&A Activity
Israeli Tech
Armis cyber unicorn co-founders Yevgeny Dibrov (right) and Nadir Izrael. (Courtesy)

News Summary

ServiceNow Inc. is reportedly in advanced talks to acquire Israeli-founded cybersecurity startup Armis for a deal potentially worth up to $7 billion. Sources familiar with the situation suggest an announcement could be days away, though they caution that the agreement could still fall apart or attract other bidders. Armis, headquartered in Palo Alto, California, was founded in late 2015 with the mission to enable companies to adopt new connected devices without fear of cyberattacks. In 2020, Armis was acquired by US-based Insight Partners, a venture capital and private equity firm, in a cash deal valuing the Israeli firm at $1.1 billion. This prior acquisition marked the largest ever for a private Israeli cybersecurity firm at the time.

Background

Armis is a cybersecurity startup founded in late 2015, focusing on securing connected devices to mitigate cyberattack risks faced by enterprises deploying Internet of Things (IoT) and Operational Technology (OT) devices. Prior to this potential acquisition by ServiceNow, Armis was acquired by US private equity firm Insight Partners in 2020 for $1.1 billion. That deal was considered a landmark, being the largest acquisition of a private Israeli cybersecurity firm at the time. ServiceNow, a leading digital workflow company, has historically provided IT service management, IT operations management, and business process automation solutions via its Now Platform. Its potential acquisition of Armis signals an aggressive expansion into enterprise cybersecurity, particularly in asset discovery and agentless device security.

In-Depth AI Insights

What does this potential $7 billion acquisition signal about valuation trends and strategic consolidation in the cybersecurity industry? - The deal underscores a sustained high demand and premium valuation for specialized cybersecurity solutions, especially in IoT and OT security, within an increasingly interconnected enterprise environment. - The significant jump in Armis's valuation from $1.1 billion to a potential $7 billion indicates robust investor confidence in its technology and market potential in device security. - This transaction further solidifies the trend of deeply integrating cybersecurity capabilities into broader enterprise IT management and workflow platforms, blurring the lines between traditional IT services and security. How might ServiceNow's acquisition of Armis reshape the competitive landscape for enterprise software and cybersecurity markets? - ServiceNow could gain a significant competitive edge by offering a more comprehensive, integrated platform that combines IT operations, security operations, and agentless asset visibility. - This move may pressure other major enterprise software vendors like Microsoft and Salesforce, as well as dedicated cybersecurity firms such as Palo Alto Networks and CrowdStrike, to accelerate their own M&A or in-house development strategies to fill potential gaps in device security. - Such consolidation trends suggest a further concentration in the enterprise software and cybersecurity markets, favoring companies that can offer cross-domain solutions. What impact does this deal have on Israel's standing as a global cybersecurity innovation hub and M&A activity in the region? - This potential transaction reaffirms Israel's leadership in global cybersecurity technology innovation, attracting continued high-value investment and attention from major multinational tech companies. - A $7 billion valuation would further energize Israel's startup ecosystem, attracting more venture capital into the country and fostering additional domestic innovation. - In the long term, such large acquisitions might lead to more integration of Israeli cybersecurity talent and technology into global enterprises, but could also spur the emergence of new startups to fill market gaps and explore nascent technologies.