‘Limited alternatives’: why Japan will struggle to replace China’s tourists

Japan
Source: South China Morning PostPublished: 11/22/2025, 03:08:15 EST
Japan Tourism
Sino-Japanese Relations
Geopolitical Risk
Retail Sector
Chinese Tourists
Tourists take pictures with Mount Fuji in the background in Yamanashi prefecture, Japan. China has issued several travel warnings urging its citizens to avoid Japan amid a diplomatic row over Taiwan. Photo: AFP

News Summary

A subsidiary of Fitch Solutions, BMI, warns that Japan will struggle to replace revenue from Chinese tourists if they continue to avoid the country amidst escalating diplomatic tensions over Taiwan. Chinese tourists are Japan's largest source of overseas visitors and are known for their higher-than-average spending, making their absence a significant blow to Japan's retail and tourism industries. Tensions between China and Japan have escalated since early November, when Japanese Prime Minister Sanae Takaichi suggested Tokyo could deploy military forces in the event of a Taiwan Strait conflict. Beijing has since issued travel warnings and Chinese airlines have offered full refunds for Japan-bound flights, with an estimated loss of approximately 1.49 trillion yen (US$9.59 billion) to the Japanese economy over the next year due to the sharp drop in Chinese visitors.

Background

Recently, diplomatic relations between Japan and China have become strained due to issues surrounding Taiwan. Japanese Prime Minister Sanae Takaichi's comments in early November, suggesting Japan might deploy military forces in a Taiwan Strait conflict, have exacerbated tensions between the two nations. In response, the Chinese government issued travel warnings urging its citizens to avoid Japan. Concurrently, several Chinese airlines began offering full refunds for Japan-bound flights scheduled until year-end, directly impacting travel exchanges between the two countries.

In-Depth AI Insights

How do geopolitical tensions translate into economic leverage? - China's use of tourism bans as direct economic retaliation against Japan's stance on Taiwan highlights the vulnerability of economic interdependence in geopolitical chess games. - This strategy aims to pressure Japan into reconsidering its position on the sensitive Taiwan issue and potentially serves as a warning to other regional nations about the potential economic costs of political alignment divergent from China's. - Japan's high reliance on Chinese tourists, particularly the high-spending demographic, makes it an effective target for such economic coercion and may accelerate Japan's efforts to diversify its tourist source markets. How will the Japanese economy respond to the reduction in Chinese tourists, and what are its long-term strategies? - In the short term, Japan's airport duty-free shops and large department stores will suffer direct impacts, with significant revenue losses for the tourism and retail sectors. Given the strong spending power of Chinese tourists, it will be difficult for visitors from other markets to fully fill this gap quickly. - Long-term, Japan is likely to accelerate its tourism market diversification strategy, actively attracting visitors from other regions such as North America, Europe, and Southeast Asia. However, cultivating these markets to match the scale and spending levels of Chinese tourists will require time and substantial investment. - Furthermore, the Japanese government and related industries may need to assess the risks of over-reliance on a single market and consider how to hedge the impact of geopolitical risks on the service sector by stimulating domestic consumption or developing other export-oriented industries. How might the Trump administration view this regional economic conflict? - The Trump administration would likely view this as another instance of China exerting economic influence in the Indo-Pacific region and might leverage it to strengthen its economic and security alliance with Japan against China's regional dominance. - The U.S. might encourage Japan to further deepen economic cooperation with the U.S., including in tourism and trade, to reduce its reliance on China. This aligns with the Trump administration's