China’s growing elderly market a new frontier for international companies
News Summary
International companies are targeting China's growing elderly population as a key consumer group to find new growth drivers amid an economic slowdown. At the ongoing China International Import Expo (CIIE), dozens of global brands showcased products aimed at meeting the rising demand among elderly consumers for healthy food and active lifestyle products. By the end of 2024, China had 300 million people aged 60 and above, accounting for 22 percent of the total population. Xinhua news agency forecasts the
Background
China is undergoing rapid demographic aging, with 300 million people aged 60 and above by the end of 2024, representing 22 percent of the total population. This trend has profound socioeconomic implications, particularly concerning consumption patterns and healthcare demands. Amid a prolonged property slump and increasing global economic uncertainty, the Chinese government is actively recalibrating its growth strategy, shifting focus from investment and exports to expanding domestic demand for more sustainable and balanced development. The
In-Depth AI Insights
What are the deeper strategic considerations driving China's push for the