Strategy Raises $715 Million in Europe to Buy More Bitcoin

Europe
Source: DecryptPublished: 11/07/2025, 12:08:21 EST
Strategy
Bitcoin
Preferred Shares
Digital Assets
Cryptocurrency Financing
Strategy Raises $715 Million in Europe to Buy More Bitcoin

News Summary

Bitcoin-buying firm Strategy has raised $715 million through its Perpetual Stream Preferred Stock (STRE) offering, marking its first foray into European markets. The preferred share is denominated in euros, designed to pay regular dividends, and is listed on the Euro MTF Luxembourg exchange. The STRE offering price was €80 per share, lower than the initially expected €100, and its investors hold a higher priority claim to Strategy's assets than common shareholders but are outranked by STRF holders and debt holders. Proceeds from the offering will be used for general expenses, including the acquisition of more Bitcoin. As of Monday, Strategy held 641,205 Bitcoin, valued at approximately $64.6 billion. Strategy's shares recently fell, dropping 14% over the week, as Bitcoin's price flirted with the $100,000 mark and the company's stock premium relative to its Bitcoin holdings compressed significantly. A year ago, following US President Donald Trump's re-election, Strategy shares traded at nearly three times the value of its Bitcoin holdings. Co-founder and executive chairman Michael Saylor stated that STRE is the first digital credit instrument created for the European market, with a fixed 10% dividend mirroring the STRF, which debuted in March.

Background

Strategy is a prominent public company whose core business strategy involves converting its corporate treasury into Bitcoin, holding a substantial amount of Bitcoin as its primary reserve asset. The company is co-founded and led by Michael Saylor, known for his unwavering bullish stance on Bitcoin and his advocacy for a strategy of "never selling Bitcoin, only borrowing against it when necessary." Historically, Strategy primarily issued common shares to grow its Bitcoin holdings. However, as the premium of the company's stock price relative to the value of its Bitcoin reserves has compressed, the effectiveness of this strategy has diminished. Consequently, Strategy has recently shifted towards issuing preferred shares as a primary funding mechanism to continue its Bitcoin accumulation strategy. The launch of STRE in Europe represents a new initiative to diversify its funding sources and tap into international capital markets to support its ongoing expansion.

In-Depth AI Insights

What signals are being sent by Strategy's pivot to European markets and preferred shares, especially with a lower-than-expected offering price? - This indicates Strategy is actively seeking diversified capital sources, potentially to address challenges faced in its domestic common stock market, such as compressing share price premiums and dilution effects from new common stock issuances. - The lower-than-expected offering price (from €100 to €80) might suggest weaker demand for the product than anticipated, or an aggressive pricing strategy by the company to ensure successful fundraising. This could reflect that European investors' receptiveness to this new digital credit instrument is still being tested, or that they are pricing the risks of Strategy's business model more conservatively. - The use of preferred shares signifies a strategic adjustment in how Strategy balances growth with capital costs. Preferred shares, compared to common stock, offer fixed income, attracting investors with lower risk appetites, and avoid further diluting common shareholders, but they also come with higher costs and complexity. What are the implications for investors given that Strategy's stock premium relative to its Bitcoin holdings has significantly compressed? - The premium compression suggests a fading of the "Saylor premium" that investors were once willing to pay for Strategy as a leveraged Bitcoin investment vehicle. Investors may no longer be willing to pay an excessive premium for indirect exposure to Bitcoin through Strategy, reflecting a maturing Bitcoin market and increased availability of institutional investment channels. - This could also indicate that investors are becoming more cautious about Strategy's "acquire-only" Bitcoin strategy, especially as the company now needs to rely on higher-cost preferred shares to maintain its holdings. While other Bitcoin treasury firms are selling Bitcoin to pay down debt, Strategy's strategy appears increasingly unique and potentially faces greater capital efficiency pressures. - The significant stock appreciation following President Donald Trump's re-election a year ago has now largely faded, with the market returning to more fundamentals-based valuations. How do Michael Saylor's "never sell Bitcoin" philosophy and current market trends, particularly competitors selling Bitcoin to pay down debt, present strategic conflicts and insights? - Saylor's philosophy is rooted in extreme conviction in Bitcoin's long-term value, which has led to immense success during bull markets. However, this rigid strategy may introduce risks when markets or the company face liquidity pressures. Companies like Sequans selling Bitcoin to pay debt demonstrate a more flexible approach to risk management and capital structure optimization, contrasting sharply with Saylor's stance. - This philosophical divergence highlights a split in capital management among Bitcoin treasury firms: pure conviction-driven HODLing versus a greater emphasis on financial health and debt management. Strategy's reliance on preferred shares indicates that even without directly selling Bitcoin, it must continuously seek new, potentially higher-cost funding sources to sustain its strategy, which could impact its capital structure and profitability in the long run. - For investors, Saylor's strategy implies that Strategy might face higher financial risks or more aggressive financing needs during Bitcoin price downturns or tighter funding environments, without the option to alleviate pressure by selling some Bitcoin. This necessitates a deeper evaluation of its business model's resilience and long-term sustainability.