AI/R's Avenue Code Launches ChatGPT Commerce Solution
News Summary
AI/R's subsidiary, Avenue Code, has launched a solution enabling retailers to sell products directly within ChatGPT. This move capitalizes on OpenAI's new ChatGPT commerce feature, which allows the AI to recommend products and complete purchases, reaching over 700 million weekly users. The solution, named "Instant Checkout," is powered by the Agentic Commerce Protocol (ACP), an open standard co-developed by OpenAI and Stripe. It allows retailers to retain full control over customer relationships, payment, and inventory systems. Key features of Avenue Code's solution include multi-cloud connectivity, automated catalog synchronization (following OpenAI's Product Feed Spec), and transaction orchestration, integrating flexibly with existing payment processors. Its GEOcentric Framework aims to optimize product catalog data for maximum visibility and relevance in ChatGPT's recommendation results.
Background
In 2025, artificial intelligence continues its deep penetration across various industries, with conversational AI like OpenAI's ChatGPT becoming a daily tool for hundreds of millions globally. OpenAI is actively expanding its AI platform beyond simple conversational assistants to more agentic applications, such as enabling direct product recommendations and purchases within the chat interface. This evolution necessitates a transformation in traditional e-commerce models, requiring new technological bridges to connect powerful AI platforms with existing retail infrastructure. AI/R, an Agentic AI Software Engineering company, through its subsidiary Avenue Code, is proactively addressing this market need, aiming to help businesses seamlessly integrate into this new era of AI-driven sales.
In-Depth AI Insights
What are the strategic implications of ChatGPT's direct commerce capabilities for the existing e-commerce landscape? - This feature could lead to the disintermediation of e-commerce platforms. If consumers can complete purchases directly via ChatGPT, traditional e-commerce websites and apps may see reduced traffic and engagement. - Large retailers and brands must rapidly invest in this integration to avoid losing out on a new channel for consumer interaction and sales. Businesses failing to adapt will face a competitive disadvantage. - Data ownership and customer relationship management will be critical. While ACP allows retailers to retain control, the AI's powerful influence in the recommendation phase could reshape new forms of brand loyalty. How will the