Exclusive: Bitcoin ETFs, Treasury Firms 'Double-Edged Sword,' Says Trezor CEO — They Bring Money, But Not Owning 'A Piece' Of BTC Is A 'Pity'

Global
Source: Benzinga.comPublished: 10/29/2025, 03:28:21 EDT
Bitcoin
Crypto ETFs
Institutional Investment
Self-Custody
Trezor
Exclusive: Bitcoin ETFs, Treasury Firms 'Double-Edged Sword,' Says Trezor CEO — They Bring Money, But Not Owning 'A Piece' Of BTC Is A 'Pity'

News Summary

Matej Zak, CEO of hardware wallet company Trezor, describes the rise of Bitcoin (BTC) ETFs and corporate treasuries as a "double-edged sword." While these products attract new money and marketing buzz, increasing crypto awareness, they simultaneously undermine some of Bitcoin's fundamental ideals. Zak argues that Bitcoin's original purpose was to enable direct ownership of "digital gold," circumventing losses from leveraged traditional financial products. He expresses concern that investors are returning to indirect exposure through ETFs and corporate treasuries, which may involve leverage and prevent true ownership, thus contradicting Bitcoin's foundational principles. The article highlights that spot Bitcoin ETFs manage over $155 billion in assets, with cumulative net inflows exceeding $62 billion, positioning the iShares Bitcoin Trust ETF as the world's largest crypto fund. Similarly, Michael Saylor's MicroStrategy has popularized corporate Bitcoin treasuries, holding BTC worth $119 billion through equity and debt financing. Retail sentiment, however, appears softer than in previous bull cycles, indicating institutional dominance in the current market. Trezor, meanwhile, continues its focus on self-custody solutions, recently launching its "quantum-ready wallet," Trezor Safe 7.

Background

Since its inception in 2009, one of Bitcoin's (BTC) core tenets has been decentralization and direct user control (self-custody) over digital assets. However, as the cryptocurrency market has matured and institutional investors have entered, traditional financial instruments have increasingly been used to provide Bitcoin exposure. In 2023-2024, the U.S. Securities and Exchange Commission (SEC) approved the first spot Bitcoin ETFs, significantly boosting institutional capital flows into the Bitcoin market. These ETFs allow investors to gain indirect exposure to Bitcoin through regulated traditional securities, without the need to manage private keys or storage risks directly. Concurrently, companies like MicroStrategy have integrated Bitcoin into their corporate treasuries, leveraging traditional capital market tools (e.g., equity issuance and debt) to finance BTC purchases, further blending Bitcoin with the traditional financial system. Against this backdrop, the tension between Bitcoin's core ethos of decentralization and self-custody and traditional finance's models of centralization and third-party custody has become increasingly apparent.

In-Depth AI Insights

What strategic threat do the rise of Bitcoin ETFs and corporate treasuries pose to the long-term vision of decentralization and self-custody? - While the Trezor CEO's concerns focus on the ideal of ownership, a deeper threat lies in the potential influence of these centralized entities over network governance and price discovery mechanisms. - The concentration of significant Bitcoin holdings in the hands of a few ETF issuers and corporate treasuries could increase market manipulation risks and diminish the role of individual nodes and self-custody in validating and maintaining network consensus. - This centralization could also facilitate greater regulatory intervention in the future, as regulators can interact directly with a few large custodians rather than a decentralized community of individual users. What structural shift in the Bitcoin market does the current soft retail sentiment juxtaposed with an institutionally-driven bull market signify? - The relatively subdued retail sentiment suggests that Bitcoin's "mass adoption" narrative is evolving into an "institutionalization" narrative, where market volatility may be driven more by large capital flows than grassroots enthusiasm. - This shift could lead to increased correlation between Bitcoin's price and macroeconomic indicators and traditional financial market performance, positioning it more as a risk-on asset rather than an independent safe haven. - For investors, this implies that Bitcoin's investment thesis will increasingly depend on macroeconomic cycles, institutional capital allocation strategies, and traditional financial product innovation, rather than purely technological conviction or an inflation-hedge narrative. How can self-custody solution providers like Trezor re-position their market value and niche amidst this institutionalization trend? - Trezor's launch of innovations like the "quantum-ready wallet" aims to emphasize the long-term necessity of self-custody by enhancing security and addressing future technological challenges, thereby solidifying its niche amidst the institutional wave. - In an institutionalized landscape, self-custody firms can focus on serving high-net-worth individuals and smaller institutional investors with stringent privacy and security requirements, or as a component of institutional diversification and risk management strategies. - Their strategy may shift from pure "mass market adoption" to "high-value user empowerment," emphasizing the purity of the decentralized ethos as a differentiating factor, even if this might entail a relatively smaller market share.