Citi Plans Crypto Custody Service Launch for 2026

Global
Source: PYMNTS.comPublished: 10/13/2025, 14:59:00 EDT
Citi
Crypto Custody
Digital Assets
Institutional Investors
FinTech
is reportedly planning to introduce a cryptocurrency custody service next year.

News Summary

Citi is advancing its crypto custody service project, aiming for a launch in the next few quarters, targeting 2026. The service will involve Citi holding native cryptocurrencies, and the bank is exploring a combination of in-house developed technology solutions and third-party partnerships. Biswarup Chatterjee, Citi's global head of partnerships and innovation, stated the company is not ruling out any options. Historically, traditional financial institutions have shied away from crypto. However, following the passage of the GENIUS Act, which regulates stablecoins, and a letter from the U.S. Securities and Exchange Commission (SEC) clarifying that registered investment advisers and regulated funds can use certain state-chartered financial institutions for crypto asset custody, traditional finance has begun launching digital asset-related products and services. SEC Commissioner Hester Peirce noted that regulatory gray zones have harmed investors, and the current clarity on permissible custodians helps eliminate uncertainty, making crypto asset custody a defining battleground in digital finance's institutionalization.

Background

Citi's crypto custody service project has been in progress for approximately three years. For a long time, traditional financial institutions maintained a cautious stance on cryptocurrencies, primarily due to regulatory uncertainties, inherent volatility, and risks. However, the emergence of regulatory frameworks like the GENIUS Act and recent guidance from the U.S. Securities and Exchange Commission (SEC) on crypto asset custody have provided a clearer path for institutional investors to participate in the digital asset market. These developments have encouraged major banks like Citi to explore and launch digital asset-related services, making crypto asset custody a critical area for institutional digital finance.

In-Depth AI Insights

What are the deeper strategic drivers behind Citi's entry into crypto custody at this juncture? - Defensive Market Share & Client Retention: As institutional clients increasingly demand exposure to digital assets, inaction by Citi could lead clients to crypto-native custodians or competing traditional banks already offering such services. This isn't just about new revenue but retaining existing high-value clients. - Positioning for Future Financial Infrastructure: Citi recognizes that digital assets and blockchain technology will be an integral part of future financial markets. By establishing a presence in this foundational service, Citi aims to participate early and influence the development of this nascent ecosystem, laying groundwork for broader asset tokenization and digital securities in the future. - Regulatory Arbitrage & Trust Advantage: Traditional banks are highly regulated, which is a unique competitive advantage in the crypto space. In an environment where the crypto market still faces a trust deficit, Citi can leverage its established reputation and compliance infrastructure to attract institutional clients seeking the highest levels of security and regulatory assurance. How will Citi's entry reshape the competitive landscape of the crypto custody market? - Increased Competition & Consolidation: The entry of traditional giants like Citi will intensify competition, especially for large institutional clients. This could squeeze margins and compel existing crypto-native custodians to seek partnerships, acquisitions, or focus on more niche segments. - Elevated Market Standards & Trust: The involvement of traditional banks will drive greater professionalism and standardization across the crypto custody industry. Higher demands for security, compliance, and risk management will be set, thereby enhancing overall market trust and attracting more mainstream institutional capital. - Industry Differentiation: The market may further differentiate, with one segment focusing on highly regulated, lower-risk traditional finance custody models, and another on innovative, nimble crypto-native solutions catering to clients with different risk appetites and technological needs. What are the long-term implications for broader institutional digital asset adoption? - Accelerated Institutional Capital Inflow: Custody services from mainstream banks like Citi provide a familiar, regulated entry point for institutional investors, significantly lowering barriers to entry for the digital asset market. This will accelerate capital inflows from large institutions like pension funds, endowments, and asset managers. - Catalyst for Asset Tokenization: As custody infrastructure matures, the tokenization of traditional assets (e.g., real estate, private equity) will become more viable and secure. Custody services are a critical component of the tokenized asset lifecycle, and Citi's involvement signals an acceleration of this trend. - Call for Comprehensive Global Regulatory Frameworks: While the U.S. SEC's clarifications are helpful, regulatory approaches to digital asset custody still vary across jurisdictions. The involvement of global banks like Citi will underscore the necessity for unified global regulatory frameworks to support cross-border digital asset transactions and management.