Why Apple might be giving up on the Vision Pro
News Summary
Apple has reportedly shelved plans for a lighter, cheaper version of its Vision Pro headset, opting instead to focus on lightweight AI smart glasses, akin to those Meta is already selling. This strategic shift suggests that despite its high-profile launch in February 2024, the Vision Pro's exorbitant price ($3,500), bulky design, and lack of a clear consumer use case have resulted in lukewarm market reception. Analysts indicate that the Vision Pro is internally viewed by Apple as an
Background
Apple's Vision Pro is a $3,500 augmented reality (or
In-Depth AI Insights
What does Apple's strategic pivot from Vision Pro to smart glasses signal about its long-term AR/VR strategy and competitive positioning? - This indicates Apple may be acknowledging the consumer adoption challenges of high-end, immersive AR/VR headsets. - The company is likely shifting its focus towards more lightweight, everyday