Visa Direct tests stablecoins as cash equivalent for instant transfers

Global
Source: CointelegraphPublished: 09/30/2025, 05:45:00 EDT
Visa
Stablecoins
Cross-border Payments
Fintech
Blockchain
Visa Direct tests stablecoins as cash equivalent for instant transfers

News Summary

Visa has launched a pilot program allowing banks and financial institutions to pre-fund cross-border payments using stablecoins. Announced at SIBOS 2025, the initiative aims to facilitate near-instant payouts by leveraging Circle’s USDC (USDC) and EURC (EURC) as pre-funded assets, thereby reducing the need for parked capital and modernizing treasury operations. Visa treats stablecoins as cash equivalents for initiating payouts, which is expected to unlock working capital, reduce exposure to currency volatility, and improve predictability in treasury flows, particularly during off-hours. To date, Visa has settled over $225 million in stablecoin volume, with plans for a broader rollout in 2026. This move comes as Swift also announced a collaboration with Ethereum developer Consensys and over 30 financial institutions to build a blockchain-based 24/7 real-time cross-border payment settlement platform. Additionally, crypto payment startups like RedotPay and Bastion have recently secured significant investments, indicating growing market interest in stablecoin infrastructure.

Background

Traditional cross-border payment systems are often characterized by their outdated, slow, and capital-intensive nature, requiring significant funds to be pre-parked. Swift, as a leading global financial messaging service, has long dominated traditional cross-border payments, but its systems are typically constrained by banking hours. Stablecoins, as cryptocurrencies pegged to fiat currencies, aim to maintain price stability and offer the potential for 24/7, faster, and lower-cost transactions. The global financial system is undergoing a profound digital transformation, with major payment networks and financial institutions actively exploring blockchain and digital assets for increased efficiency and reduced costs. The incumbent US President Donald Trump's administration may be open to fostering financial technology innovation, while also balancing concerns for financial stability and national security.

In-Depth AI Insights

What are Visa's deeper strategic motivations for embracing stablecoins, especially given Swift's parallel moves into blockchain? - Defensive Innovation & Market Expansion: Visa aims to counter disruptive threats from native crypto payment solutions while extending its services into the digital asset space. This is not merely a tech upgrade but a proactive move to capture market share in future Web3 financial infrastructure, expanding its reach among non-banking partners and emerging markets. - Data Economy & Ecosystem Control: By positioning itself at the core of stablecoin payment flows, Visa stands to gain access to more transaction data and reinforce its pivotal role in the digital payments ecosystem, thus maintaining core competitiveness in a potential digital currency era. If this pilot project is successfully scaled, how might it reshape the competitive landscape for global remittances and treasury management, and what regulatory challenges persist? - Intensified Competition & Efficiency Drive: A successful rollout would directly intensify competition for traditional banks and remittance services, compelling the entire industry to shift towards real-time, 24/7 operating models. Visa's network effects could quickly establish it as a dominant player in digital asset payments. - Regulatory Uncertainty: Despite a potentially pro-innovation Trump administration, stablecoin classification, KYC/AML compliance, and cross-jurisdictional regulatory frameworks remain significant challenges. A lack of harmonized global standards will limit full adoption and interoperability. What are the second-order implications of Visa's move for traditional fiat currency infrastructure and Central Bank Digital Currency (CBDC) initiatives? - Accelerated Erosion of Traditional Models: Widespread stablecoin adoption will further diminish the efficiency and necessity of traditional correspondent banking models, forcing existing financial institutions to accelerate digital transformation or face obsolescence. - Catalyst for CBDC Development or Integration: The success of private stablecoins in cross-border payments could prompt central banks to accelerate their CBDC projects or explore integrating private stablecoin rails into future CBDC ecosystems, potentially forming a hybrid digital currency payment architecture.