Jack Ma-backed Yunfeng names ex-Ant Group executive as top Web3 architect

Greater China
Source: South China Morning PostPublished: 09/18/2025, 12:12:16 EDT
Yunfeng Financial
Web3
Blockchain
Tokenized Real-World Assets
Ethereum
Jack Ma-backed Yunfeng names ex-Ant Group executive as top Web3 architect

News Summary

Yunfeng Financial Group, a fintech company backed by Jack Ma, has appointed Geoff Jiang Guofei, a former senior executive at Ant Group, as “chairman of the Web3 Development Committee.” This move signals Yunfeng's intensified commitment to Web3 businesses, which the company views as a “frontier area” addressing pain points in traditional finance such as cost, efficiency, and security. Jiang, who previously served as president of Ant Digital Technology Business Group, led Ant's blockchain projects and was instrumental in launching Trusple, a blockchain-backed cross-border trade platform, after joining Ant in 2017. He left Ant Group in 2024 to work as the chief scientist at state-owned China Electronics. Yunfeng has invested US$44 million to acquire 10,000 ether for its “strategic reserve,” intended to provide infrastructure support for tokenized real-world asset (RWA) projects. The company also recently partnered with Ant Digital Technologies, an affiliate of Ant Group. Jiang is highlighted alongside HashKey Group chairman and CEO Xiao Feng and Fosun International co-founder Liang Xinjun as key figures in Yunfeng's Web3 talent pool.

Background

Yunfeng Financial Group is a Hong Kong-listed fintech company backed by Alibaba founder Jack Ma, dedicated to exploring new opportunities at the intersection of finance and technology. Ant Group, an affiliate of Alibaba, is a leading Chinese fintech giant with significant expertise in blockchain technology, including its Trusple platform used in cross-border trade. Web3 generally refers to applications built on decentralized technologies like blockchain, aiming to create a more open, decentralized, and user-controlled internet. Tokenized Real-World Assets (RWA) represent a significant trend within Web3, involving the on-chain representation of tangible or intangible real-world assets (such as real estate, art, or bonds) to enable fractionalization, programmability, and global liquidity. Ethereum is currently the largest smart contract blockchain platform, and its native cryptocurrency, Ether, is often used as a store of value and transaction medium within the Web3 ecosystem.

In-Depth AI Insights

Why would Jack Ma-backed Yunfeng Financial leverage the Web3 expertise of a former Ant Group executive who recently transitioned to a state-owned enterprise? This move likely reflects several strategic considerations: - Talent Scarcity and Specialization: Geoff Jiang Guofei amassed profound blockchain technology and fintech experience during his time at Ant Group and Damo Academy, particularly demonstrated by the Trusple project's success in applying blockchain to real business scenarios. Such interdisciplinary talent is extremely rare in the Web3 space. His departure from Ant and brief stint at a state-owned enterprise might paradoxically grant him greater independence and flexibility, potentially reducing competitive constraints. - Balancing Innovation and Compliance: Ant Group, as a leading fintech firm, possesses extensive compliance experience. Hiring Jiang could help Yunfeng Financial better balance technological innovation with regulatory requirements when exploring “frontier areas” like Web3, avoiding reckless ventures. His brief experience in a state-owned enterprise might also have provided him with a broader macroeconomic perspective. - Strategic Signal and Market Confidence: Jiang’s appointment, especially given his reputation in Web3, sends a clear signal to the market that Yunfeng Financial is not merely dabbling but is committed and capable of deep engagement in Web3, helping to attract more investors and partners. What are the implications of Yunfeng Financial's US$44 million Ether acquisition for its RWA projects, and what are the potential risks and rewards? The acquisition of Ether signifies Yunfeng Financial's direct embrace of crypto assets as core infrastructure for RWA projects, moving beyond mere conceptual engagement: - Technological Integration and Cost Efficiency: The Ethereum ecosystem is one of the most active platforms for RWA projects, boasting rich developer tools and liquidity. Direct ownership of Ether can serve as the basis for paying network fees (gas) and participating in network governance (if staking is involved), reducing external dependencies and operational costs. - Market Confidence and Future Expectations: This move demonstrates Yunfeng Financial's long-term confidence in Ethereum as a dominant RWA platform and its willingness to assume the price volatility risk of crypto assets. This could attract partners looking to tokenize assets within the Ethereum ecosystem. - Potential Risks: Ether's price is highly volatile, exposing the US$44 million investment to significant market risk. Furthermore, the global crypto regulatory environment is still evolving, and policy uncertainties could affect asset liquidity and compliance. Technical risks, such as smart contract vulnerabilities, also warrant caution. - Potential Rewards: If the Ethereum ecosystem continues to grow, the RWA market expands significantly, and Ether's price appreciates, Yunfeng Financial's reserves could increase substantially, providing stronger capital support for its Web3 initiatives. Concurrently, successful launch and operation of RWA projects will generate substantial business revenue. Given the general caution of Chinese tech giants towards Web3, why is Yunfeng Financial making such a high-profile entry into the space? Yunfeng Financial’s high-profile stance likely stems from its unique market positioning and strategic considerations: - Jack Ma's Personal Influence and Foresight: As an entity backed by Jack Ma, Yunfeng Financial may inherit his keen instinct for cutting-edge technology and entrepreneurial spirit. Pre-empting market opportunities before regulatory clarity could aim to capture future market share and technological leadership. - Hong Kong's Regulatory Sandbox Advantage: As an international financial hub, Hong Kong is progressively building a clearer regulatory framework for Web3 and virtual assets, showing openness, especially towards more compliant areas like RWA. As a Hong Kong-listed company, Yunfeng Financial can leverage this “regulatory sandbox” for innovation, unconstrained by mainland China’s strict crypto prohibitions. - Differentiated Competition Strategy: While major mainland Chinese tech companies face strict regulatory hurdles for aggressive Web3 expansion, Yunfeng Financial can utilize this strategic window in the Hong Kong market. By attracting top talent and investing in core assets, it can quickly establish a leading position in the sector, achieving differentiated development. This could also be seen as a strategic complement to Ant Group’s restricted Web3 development in the mainland.