Bullish Shares Jump 5% as Crypto Exchange Eyes US Expansion After Receiving NY License

North America
Source: DecryptPublished: 09/17/2025, 13:59:01 EDT
Bullish
Coinbase
Crypto Exchange
Digital Assets
US Regulation
Trading chart on a laptop. Image: Decrypt

News Summary

Crypto exchange Bullish saw its shares jump 5% after receiving a BitLicense and Money Transmission License from New York regulators, allowing it to operate in the U.S. as a digital asset trading and custody business. Backed by Peter Thiel, Bullish debuted on the New York Stock Exchange in August 2025, but its services were previously unavailable to American investors. Analysts at Compass Point had noted that a lack of a U.S. license would hinder Bullish's performance, but with approval, its low fees could make it a formidable competitor to Coinbase. New York regulators are known for imposing some of the most stringent rules for crypto businesses. Bullish CEO Tom Farley emphasized the importance of regulatory compliance. The firm had previously planned to go public in 2021 via a SPAC merger, valuing it at $9 billion, but those plans collapsed during a brutal crypto bear market due to "time constraints and market conditions."

Background

Bullish debuted on the New York Stock Exchange in August 2025, with an IPO offering price of $37, and its shares surged as high as $118. However, its services were previously unavailable to U.S. investors, limiting its market potential. Coinbase, America's biggest crypto exchange, has long dominated institutional trading in the U.S., serving as a primary competitor for Bullish. Bullish had previously aimed to go public in 2021 via a merger with the special purpose acquisition company (SPAC) Far Peak, a deal that valued the firm around $9 billion. However, these plans fell apart a year later due to "time constraints and market conditions" amidst a brutal crypto bear market and the collapse of several top crypto companies. The New York State Department of Financial Services (NYDFS) is renowned for its stringent regulatory requirements for virtual currency businesses.

In-Depth AI Insights

What broader implications does New York's licensing of Bullish have for crypto regulation in the US under the Trump administration? - The rigorous BitLicense granted by the NYDFS signals a potential template for state-level crypto regulation, possibly influencing a fragmented federal approach. - Despite the Trump administration's general pro-business stance, crypto regulation remains complex, with federal agencies (e.g., SEC, CFTC) and states vying for jurisdiction. - This could lead to a patchwork of regulations, creating both opportunities for compliant firms and challenges for broader market integration, requiring investors to navigate diverse jurisdictional policies. How might Bullish's entry into the US institutional market affect the competitive landscape, particularly against incumbents like Coinbase? - Bullish's low-fee model could intensify price competition in the institutional crypto trading space, potentially eroding Coinbase's dominant market share. - Its focus on "institutional-grade digital asset infrastructure" suggests a direct challenge to Coinbase's core business, forcing the incumbent to innovate or reduce fees to retain clients. - This heightened competition could ultimately benefit institutional investors by offering more choices and lower transaction costs, but it will put pressure on incumbents' profit margins. What does Bullish's journey from a failed SPAC to a successful NYSE debut and US market entry reveal about the evolving crypto investment cycle and investor sentiment? - The initial SPAC failure during a bear market highlights the sensitivity of crypto valuations to broader market conditions, reflecting caution after the burst of speculative bubbles. - Its subsequent successful NYSE debut and US licensing in 2025 suggest a rebound in investor confidence and a maturation of the crypto industry, moving past pure speculation towards more regulated, institutional-led growth. - This shift indicates that future crypto investments will prioritize fundamentals and regulatory compliance over market euphoria, offering a clearer path for long-term value investors.