Jack Ma Back At Alibaba? What's Going On?

Greater China
Source: Benzinga.comPublished: 09/16/2025, 10:45:02 EDT
Alibaba Group
Jack Ma
Artificial Intelligence
E-commerce
Corporate Strategy
Jack Ma Back At Alibaba? What's Going On?

News Summary

Jack Ma, co-founder of Alibaba Group, has re-emerged at the heart of the company's strategy, intensifying its push into artificial intelligence and reviving competition with JD.com and Meituan. This internal resurgence effort has been branded “Make Alibaba Great Again.” Ma largely retreated from public view in late 2020 following critical comments on regulators, which led to the abrupt suspension of Ant Group's IPO and a record RMB 18.2 billion antitrust fine on Alibaba in 2021. By 2023, Ma had returned to Alibaba's campuses, personally spearheading major strategic moves, including a RMB 50 billion subsidy program to counter JD.com's aggressive market expansion. Alibaba has committed over RMB 380 billion to AI and cloud infrastructure over three years. This investment is already yielding results, with cloud revenue growing 26% in a single quarter, its fastest pace in years. The company's renewed momentum is reflected in its stock performance, with shares climbing nearly 90% year-to-date, significantly outpacing the NYSE Composite Index’s 12% gain. Ma's influence also extends to Alibaba's core e-commerce unit. He backed a leadership reshuffle that installed Jiang Fan to oversee a unified commerce division, spanning food delivery, logistics, and travel services. This strategy has begun to restore Alibaba's position in food delivery, where it now commands a 43% share against Meituan’s 47%.

Background

Jack Ma, co-founder of Alibaba Group, largely withdrew from public view in late 2020 following a speech critical of China's financial regulators. Subsequently, his Ant Group's blockbuster initial public offering (IPO), slated for November 2020, was abruptly suspended at the last minute. In 2021, the Chinese government initiated a sweeping regulatory crackdown and antitrust investigations across the technology sector, with Alibaba being a primary target. That year, Chinese regulators imposed a record RMB 18.2 billion (approximately $2.7 billion) fine on Alibaba for antitrust violations, specifically for practices like forcing merchants into exclusive contracts. This fine represented a significant portion of total industry penalties that year and marked a substantial shift in China's regulatory stance towards large tech platforms.

In-Depth AI Insights

What are the deeper strategic considerations behind Jack Ma's return and the "Make Alibaba Great Again" slogan? Is this merely a business competition revival? - This is more than just a simple return to business competition; it reflects Alibaba's efforts to realign with national strategies after regulatory restructuring. Ma's re-engagement likely signifies the company's commitment to more actively support national development goals in critical technological areas like AI, thereby securing greater policy support. - The