Elon Musk buys nearly $1bn in Tesla stock in push for more control

North America
Source: The GuardianPublished: 09/15/2025, 14:20:32 EDT
Tesla
Elon Musk
Electric Vehicles
Artificial Intelligence
Corporate Governance
Elon Musk gestures as he attends the Viva Technology conference in Paris, France, on 16 June 2023.

News Summary

Tesla CEO Elon Musk has purchased nearly $1 billion worth of the company's stock, buying 2.57 million shares at prices between $372.37 and $396.54 per share. This move is seen as reinforcing his drive for greater control over the electric-vehicle maker. Following this news, Tesla shares jumped over 8% in premarket trading on Monday. Musk, who held approximately a 13% stake as of December, has consistently demanded a 25% voting stake, threatening to build AI and robotics products outside of Tesla if his demands are not met. The company is actively pivoting from an EV manufacturer to a tech leader, focusing on robotaxis, artificial intelligence, and robotics. Despite Tesla facing challenges from heated competition and softening EV demand, the board recently proposed a trillion-dollar compensation plan for Musk, signaling strong confidence in his leadership. Board chair Robyn Denholm dismissed concerns that Musk's political activities, including time spent at the White House and past public clashes with incumbent US President Donald Trump, had negatively impacted sales, asserting that Musk is now

Background

Elon Musk has consistently aimed to transform Tesla into a broader technology company, focusing on artificial intelligence, robotics, and robotaxis, beyond its core electric vehicle manufacturing. He has publicly stated the necessity of increased voting power, targeting 25%, to ensure these advanced technology projects remain within Tesla. As of December, Musk held approximately a 13% stake in Tesla. To retain Musk and support his ambitious vision, Tesla's board earlier this month proposed a substantial trillion-dollar compensation package. Currently, Tesla faces significant headwinds from intensifying competition in the global EV market and a deceleration in demand growth, which has put pressure on its stock price and market performance. Furthermore, Musk's political activities during the 2024 US presidential election and his public interactions with incumbent US President Donald Trump had previously stirred investor concerns regarding his focus and potential impact on sales.

In-Depth AI Insights

What is the true motivation behind Musk's substantial stock purchase? - This acquisition likely aims to solidify his decisional authority over Tesla's future strategic direction, especially during the nascent stages of its ambitious AI and robotics transformation. - The stock purchase could also be a confidence signal amidst recent stock volatility, intended to stabilize investor sentiment and mitigate external concerns about his personal political activities potentially distracting the company. - Combined with the board's proposed multi-trillion-dollar compensation plan, it indicates a high degree of alignment between management and the board to withstand external pressures and advance Musk's vision. What are the long-term implications of Musk's insistence on 25% voting power for Tesla's governance and investor confidence? - Seeking 25% voting power reflects Musk's desire for absolute control over Tesla's strategic trajectory, particularly for high-risk, long-cycle projects like AI and robotics, free from external interference. - This 'my way or the highway' approach might boost the stock in the short term due to Musk's personal influence, but over the long run, it could raise concerns about corporate governance, minority shareholder rights, and potential talent drain. - If he ultimately fails to secure 25% voting power and follows through on his threat to develop AI and robotics outside Tesla, it would be a devastating blow to Tesla's valuation thesis and future growth prospects. In 2025, how might Musk's political interactions with incumbent President Trump influence Tesla's regulatory environment and market reception? - Although the board attempts to downplay the impact of Musk's political activities, as the incumbent president, the Trump administration's policy preferences and regulatory scrutiny could still indirectly affect Tesla's business development, particularly regarding manufacturing, subsidies, and environmental policies in the US. - Musk's past rhetoric and political stances could create divisions among consumer segments, impacting sales performance in politically sensitive regions. - His return to