Alibaba's $100M Investment Fuels X Square Robot's Push For Embodied AI, Global Sales, And Next-Gen Humanoids

Greater China
Source: Benzinga.comPublished: 09/14/2025, 17:28:02 EDT
Alibaba Group
X Square Robot
Embodied AI
Humanoid Robotics
China Tech Investment
Supply Chain Strategy
Alibaba's $100M Investment Fuels X Square Robot's Push For Embodied AI, Global Sales, And Next-Gen Humanoids

News Summary

X Square Robot, a Shenzhen-based humanoid startup, secured approximately $100 million in funding led by Alibaba Group Holding through Alibaba Cloud. This latest investment brings the startup's total funding to around $280 million since its launch in December 2023, underscoring its rapid expansion in the robotics market. HongShan (formerly Sequoia Capital China), Meituan, Legend Star, Legend Capital, and INCE Capital also participated in the funding round. X Square Robot is already generating revenue from sales to educational institutions, hospitality venues, and senior care facilities. The company announced WALL-OSS, an end-to-end embodied foundation model, and unveiled its Quanta X2 robot, designed to enhance human-like functionality in commercial applications. Despite a current price tag of $80,000, higher than some competitors, X Square Robot anticipates reducing robot prices to approximately $10,000 within three to five years, projecting that "robotic butlers" will become a reality concurrently. The company plans to begin preparing for an initial public offering (IPO) next year and is already engaging with potential international customers in Japan and Singapore. For supply chain flexibility, X Square Robot utilizes Nvidia chips for computing functions while relying on domestically sourced automotive chips for other operations.

Background

The embodied AI robotics industry is experiencing an unprecedented investment surge, with venture capitalists pouring significant capital into ventures aiming to revolutionize human-machine interactions through generative artificial intelligence. X Square Robot, having completed eight funding rounds totaling approximately $280 million in less than two years since its December 2023 launch, exemplifies this trend. The proactive engagement of global tech giants like Alibaba and Meituan in the embodied AI sector reflects a strategic emphasis on next-generation automation and intelligent hardware. This field is seen as crucial for advancing robots from limited functions to autonomously completing complex tasks, indicating vast potential in both consumer and commercial robotics markets. Concurrently, Chinese enterprises' localization strategies for critical technologies, such as utilizing domestically sourced chips, are increasingly becoming a significant consideration for their development.

In-Depth AI Insights

What are the true strategic intentions behind Alibaba's investment and its partners' involvement? Alibaba's lead investment in X Square Robot, through Alibaba Cloud, extends far beyond mere financial returns. It signifies Alibaba's deep strategic positioning in the embodied AI and industrial automation ecosystem. By leveraging Alibaba Cloud, the company can integrate its strengths in cloud services, big data, and AI training with X Square Robot's hardware and WALL-OSS embodied AI model, creating a powerful data flywheel effect. This will accelerate automation upgrades across its core business sectors such as logistics, new retail, smart cities, and senior care. Such investments also serve as a defensive strategy, ensuring Alibaba secures a foothold in China's increasingly crucial AI hardware sector and competes effectively against other tech giants. How can X Square Robot balance its premium positioning with the need for mass-market adoption, especially in a competitive landscape? X Square Robot's current $80,000 price tag for its robots clearly limits mass-market penetration, despite claims of advanced capabilities. The company hopes to reduce hardware costs to below $10,000 within three to five years to realize its "robotic butler" vision. However, this entails significant technological and supply chain challenges, particularly when benchmarked against competitors like Unitree offering lower-priced products. The current sales strategy focuses on niche markets such as education, hospitality, and senior care, aiming to accumulate data and optimize technology through high-value use cases, thereby laying the groundwork for future cost reductions and broader market expansion. Success will hinge on finding the optimal balance between performance superiority and cost control. What are the deeper implications of X Square Robot's 'hybrid chip' strategy in the current geopolitical climate? X Square Robot's reliance on Nvidia chips for computing functions while utilizing domestically sourced automotive chips for other operations is not merely a cost optimization measure. Under President Donald Trump's administration, US-China tech rivalry and sanction risks persist, making this 'hybrid chip' strategy a typical response by Chinese tech companies to geopolitical uncertainties. It aims to 'de-risk' the supply chain, ensuring stability of critical component supplies and reducing over-reliance on technology from a single country (particularly the US). This not only enhances X Square Robot's business resilience but also aligns with China's national strategy to boost semiconductor self-sufficiency, signaling a future trend where Chinese AI and robotics companies will increasingly opt for localized or diversified supply chain solutions to mitigate potential external shocks.