The vast majority of Nvidia's revenue comes from just a handful of customers.

Global
Source: The Motley FoolPublished: 09/12/2025, 07:59:02 EDT
Nvidia
Broadcom
Custom AI Chips
Customer Concentration Risk
Semiconductor Competition
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News Summary

Nvidia, the single biggest beneficiary of the AI boom, has seen its market capitalization exceed $4.3 trillion. However, a major risk facing the company is its high customer concentration. Nvidia disclosed that 39% of its Q2 revenue came from just two direct customers, and 85% from six customers. Recent reports indicate that OpenAI, a major customer, is reportedly working with Broadcom on a custom AI accelerator chip, for which Broadcom has already secured $10 billion in orders. This suggests that AI giants are seeking to reduce reliance on Nvidia chips by moving towards custom solutions. Other companies, including Microsoft, Meta Platforms, Alphabet, and ByteDance, are also increasing their use of in-house custom AI chips. The article highlights that while both Nvidia and Broadcom's shares have surged due to the AI frenzy, both appear expensive right now. Nvidia's forward P/E ratio remains above its historical average, while Broadcom's valuation seems to assume all its revenue is AI-related. Investors need to reassess whether the market has fully priced in Nvidia's potential share loss and the potential gains for other chipmakers.

Background

Nvidia has been the single biggest beneficiary of the artificial intelligence (AI) boom over the last three years, with its Graphics Processing Units (GPUs) being essential for large language model training and inference, making it one of the most valuable companies globally. Big tech companies are investing heavily to build out data centers to stay at the forefront of AI development, leading to surging demand for Nvidia's high-performance GPUs. However, this concentrated purchasing pattern has also led to a high degree of customer concentration for Nvidia.

In-Depth AI Insights

What are the deeper strategic motivations behind big tech's shift towards custom silicon? - Cost Optimization and Efficiency Gains: As AI model scales grow exponentially and operational costs surge, custom chips offer superior energy efficiency and lower running costs. For companies like OpenAI operating at massive scale, cost savings are paramount. - Supply Chain Resilience and Bargaining Power: Reducing over-reliance on a single supplier (Nvidia) enhances supply chain resilience, mitigates potential disruption risks, and improves bargaining power in chip procurement. - Technological Differentiation and Ecosystem Control: In-house chip design allows big tech companies to optimize hardware for their specific AI workloads, enabling deeper software-hardware integration for performance differentiation and greater control over their AI tech stack and ecosystem.