Adobe Says AI Sales Are Coming in Strong. But Will It Lift the Stock?

North America
Source: InvestopediaPublished: 09/12/2025, 10:18:15 EDT
Adobe
Artificial Intelligence
Creative Software
Stock Performance
Market Competition
Adobe's stock has had a tough year so far, with shares down more than 20% for 2025 through Thursday's close.

News Summary

Adobe (ADBE) reported record quarterly revenue, largely driven by gains in its artificial intelligence (AI) business. For the fiscal third quarter, the company posted adjusted earnings per share of $5.31 on revenue that surged 11% year-over-year to a record $5.99 billion, both surpassing analyst estimates, with AI revenues exceeding company targets. CEO Shantanu Narayen stated that with AI-driven revenue, Adobe has already surpassed its "AI-first" revenue goals for the year, leading the company to boost its full-year outlook. It now anticipates adjusted earnings of $20.80 to $20.85 per share and revenue of $23.65 billion to $23.7 billion. Despite a recent rise in late trading, Adobe's shares are down over 20% for 2025 year-to-date amid concerns about the company's AI progress and growing competition. Wall Street analysts remain largely optimistic, with a mean price target above $461, representing over a 30% premium to the current ~$351. However, even this target reflects caution compared to the shares' highs above $600 in February 2024.

Background

Adobe, a giant in the creative software industry, has long dominated the market with products like Photoshop, Illustrator, and Premiere Pro. In recent years, the company successfully transitioned from a perpetual license model to a subscription-based service, ensuring stable recurring revenue. However, with the rapid advancement of generative AI technology, the market has grown concerned that emerging AI tools and competitors could challenge Adobe's traditional advantages, especially as AI technology becomes more ubiquitous and accessible. This concern has led to a significant pullback in Adobe's stock price throughout 2025, despite the company's proactive integration of AI functionalities and initial successes.

In-Depth AI Insights

Despite Adobe's strong AI sales, has the core investor concern truly been addressed? - On the surface, exceeding AI revenue targets appears positive. However, the market's fundamental concern about Adobe isn't just the pace of AI growth, but whether its long-established competitive moat remains robust in the era of generative AI. - Emerging AI tools from competitors (both startups and tech giants) could offer some creative functionalities at lower costs or through disruptive models, potentially eroding Adobe's market share and pricing power. This quarter's performance might be seen as alleviating short-term pressure rather than fully eliminating the long-term structural risks brought by transformative AI. What does Wall Street analysts' cautious price target imply in the current market context? - Despite offering over a 30% premium, the average analyst price target is still significantly below early 2024 highs. This suggests a shifting valuation paradigm for established tech giants. - Investors may no longer grant high valuations simply for "embracing AI," but are instead focusing on how AI translates into sustainable, defensible profit growth and whether the company's AI competitive advantages are sufficiently deep. This caution reflects a more rational expectation for AI-related investment returns and a wait-and-see approach to companies' abilities to effectively navigate AI-driven disruption. What strategic moves might Adobe consider to solidify its market leadership in the AI era? - Beyond organically integrating AI into existing products, Adobe might consider strategic acquisitions to quickly gain access to nascent AI technologies or AI-native creative platforms, filling potential market gaps or neutralizing competitive threats. - Furthermore, strengthening partnerships with hardware manufacturers or cloud providers to optimize the performance and scalability of its AI workflows is crucial. More importantly, Adobe may need to redefine its role within the creative ecosystem, shifting from a mere tool provider to offering more comprehensive intelligent creative solutions, and even exploring new business models to counter the trend of AI-driven creative democratization.