Health care inflation rises as patients, employers brace for biggest jump in health spending in 15 years

North America
Source: CNBCPublished: 09/12/2025, 11:12:15 EDT
Healthcare Inflation
GLP-1 Drugs
Pharmacy Benefit Managers
Employer Health Benefits
Eli Lilly
Health care inflation rises as patients, employers brace for biggest jump in health spending in 15 years

News Summary

Healthcare inflation is driving up coverage costs, setting the stage for the largest increase in health-care spending by large employers in 2026 in 15 years. Medical care costs rose 4.2% year-over-year in August, outpacing the overall 2.9% inflation rate, with hospital and outpatient services jumping 5.3%, according to the Labor Department. These price increases are contributing to higher health insurance costs for 2026, potentially leading to double-digit premium hikes for consumers without government subsidies on Affordable Care Act (ACA) exchanges. Large employers project an average 9% rise in overall health coverage costs for 2026, the highest level since 2010. While some companies are considering passing costs to workers, most are seeking other cost-cutting measures as a first resort. Expensive cancer drugs and GLP-1s (like Novo Nordisk's Wegovy and Eli Lilly's Zepbound) are major cost drivers, with pharmaceutical costs projected to increase by 12% next year. Amid rising demand for GLP-1s, employers are tightening eligibility requirements and exploring more affordable access, including the cash-pay market. Some large employers are discretely informing workers they can use health savings accounts to buy compounded GLP-1s for less, or use direct-to-consumer platforms like Lilly Direct, which offer drugs at roughly half list prices. However, employers worry about lower-income workers being excluded by cash-pay and are pressing PBMs for better options, as existing contracts often prevent direct cash-pay arrangements with drugmakers.

Background

The current year is 2025, with Donald J. Trump serving as the incumbent US President. The U.S. healthcare system is among the most expensive globally, with employer-sponsored insurance being the primary coverage for most Americans. Sustained increases in healthcare costs have been a significant challenge for consumers, employers, and the government. The Affordable Care Act (ACA), signed into law in 2010, aimed to expand health insurance coverage and assist individuals and families in purchasing insurance through subsidies. In recent years, the emergence of new, high-cost medications, particularly GLP-1 drugs for conditions like cancer and chronic obesity, has significantly driven pharmaceutical spending. Pharmacy Benefit Managers (PBMs) serve as crucial intermediaries between insurers, large employers, and drug manufacturers for negotiating drug prices, with their contracts often being complex and restrictive. Against this backdrop, employers are constantly seeking innovative ways to control costs while providing effective healthcare benefits to their employees.

In-Depth AI Insights

1. Beyond immediate cost pressures, what long-term structural shifts in the US healthcare market are signaled by the GLP-1 phenomenon and employer responses? Answer: - Erosion and Innovation in the PBM Model: Traditional PBM models face immense pressure, with their value proposition in the pharmaceutical supply chain being challenged. The growing demand from employers to bypass PBMs for direct negotiation with drugmakers or to partner with new benefit managers could lead to PBM industry consolidation or transformation. - Rise of Direct-to-Consumer Models: Pharmaceutical companies' direct-to-consumer platforms (like Lilly Direct) and telehealth firms offering compounded medications are disrupting traditional distribution, offering lower prices but also fragmenting the market and potentially posing new regulatory challenges. - Accelerated Shift to Value-Based Care: Given the high long-term costs of chronic disease management drugs like GLP-1s, employers will increasingly demand and invest in outcome-based care models that demonstrate long-term health improvements and cost savings, rather than merely paying for prescriptions. - Health Equity and Corporate Social Responsibility: Employer concerns about cash-pay models excluding lower-income workers are prompting a re-evaluation of benefit design equity. This could drive collaborations with drugmakers to secure equitable pricing, integrating health equity into corporate social responsibility considerations. 2. Given President Trump's re-election, how might his administration's healthcare policy (or lack thereof) interact with this accelerating healthcare inflation, particularly for employers and uninsured/subsidized individuals? Answer: - Continued Pressure on ACA and Individual Market Volatility: The Trump administration may continue to attempt weakening the ACA through executive orders or legislative efforts, such as eliminating individual mandates or reducing subsidies. This would exacerbate premium increases in the unsubsidized market and potentially lead to more people losing coverage, burdening individuals with higher out-of-pocket costs. - Divergent Impact of Deregulation on Employers: The President's preference for deregulation might offer employers more flexibility in designing benefit plans. However, it could also mean a lack of systemic federal initiatives to control costs, leaving employers with greater cost burdens, especially without effective PBM counterbalances. - Uncertainty in Drug Pricing Policies: The Trump administration might continue exploring executive actions (e.g., drug imports or direct negotiation) to lower drug prices, responding to public discontent over high costs. However, the actual effectiveness and industry resistance to such measures remain uncertain, potentially causing short-term market volatility but with unclear long-term impacts. 3. What are the investment implications for pharmaceutical companies, PBMs, and emerging healthcare tech firms amidst this 'stress test' moment? Answer: - Pharmaceutical Giants (e.g., Eli Lilly, Novo Nordisk): GLP-1 demand remains robust, but they face growing pricing pressure and distribution model innovation challenges. Companies successfully adapting to direct-to-consumer models and demonstrating long-term health outcomes to support value-based pricing will thrive. Those with robust pipelines for next-generation innovative drugs will maintain long-term growth potential. - Pharmacy Benefit Managers (PBMs): The existing PBM model faces disruptive risks. Firms failing to adapt to employer demands for transparency and cost control may lose market share. Investment opportunities lie with PBMs or new benefit managers that can innovate their business models, offer more transparent pricing, or specialize in specific disease management areas like GLP-1s. - Emerging Health Tech and Solutions Companies: Startups focusing on cost-effectiveness, preventive care, telehealth, personalized health management, and data analytics will benefit. Particularly attractive are companies that can help employers optimize GLP-1 management, provide alternative cash-pay solutions, or integrate healthcare services through technology to reduce overall costs.