Will Apple's iPhone 17 Launch Be a 'Sell-the-News' Event for Investors?

Global
Source: InvestopediaPublished: 09/08/2025, 14:59:01 EDT
Apple
iPhone 17
Artificial Intelligence (AI)
Tech Innovation
Stock Performance
Apple's stock has lost more than 5% this year so far, making it the only member of the Magnificent Seven in the red for 2025 besides Tesla.

News Summary

Apple is reportedly losing more AI talent, fueling concerns about its progress in the emerging technology. Wall Street does not expect this week's iPhone 17 launch to change that, with some analysts suggesting any enthusiasm for the event could present a 'sell-the-news' opportunity. Jian Zhang, Apple's lead AI researcher for robotics, has left to join Meta, marking the latest in a string of exits, bringing the total from its Foundation Models team (responsible for Apple Intelligence) to around 10 members. This reinforces investor concerns that Apple lags peers in the AI space, an impression the upcoming iPhone 17 launch is unlikely to fix. Analysts anticipate iPhone 17 improvements will primarily focus on design, such as a thinner phone with a better front camera, and updated Apple Watch models, rather than significant AI enhancements. Highly anticipated AI-enhanced Siri features have been repeatedly delayed, now expected no earlier than 2026. While Apple's stock initially surged on its AI story, that momentum has faded as investors await more signs of progress. Apple is also reportedly developing a new AI system called "World Knowledge Answers" for launch next year, intended for integration into Siri and the Safari browser. So far this year, Apple shares have fallen over 5%, making it the only Magnificent Seven member in the red for 2025 besides Tesla.

Background

In recent years, artificial intelligence (AI) technology has advanced rapidly, becoming a central focus of competition in the tech industry. Major tech companies like Google, Microsoft, and Meta have invested heavily and made significant strides in AI products and services, such as generative AI chatbots and advanced image generation tools. AI capabilities are widely seen by the market as a key driver for future growth. Apple has long been renowned for its innovative hardware and software ecosystem, but its public progress in AI has generally been perceived as lagging some key competitors. Despite Apple unveiling "Apple Intelligence" and teasing AI-enhanced Siri features at its developer conferences last year and earlier this year, actual product delivery and talent attrition issues have raised investor concerns about its execution. iPhone launches are typically significant catalysts for Apple's stock, but market expectations for this iPhone 17 event are notably muted.

In-Depth AI Insights

What are the underlying reasons for Apple's persistent struggles with AI talent retention and productization? - Apple's stringent focus on privacy, while a core product advantage, may limit its flexibility in AI training data collection and utilization, contrasting with data-driven competitors like OpenAI. - A potentially fragmented internal AI organization, lacking a cohesive strategy or clear leadership, could lead to inefficient resource allocation and talent drain. - Apple might have adopted a 'fast follower' strategy rather than being an AI pioneer, a stance now showing limitations in the rapidly evolving AI race, resulting in delayed product releases and innovation. If the iPhone 17 launch indeed becomes a 'sell-the-news' event, what are the broader implications for Apple's long-term valuation model? - Investors may begin to re-evaluate Apple's growth narrative, shifting its perception from an innovation-driven growth company to a more mature, value-oriented tech giant primarily driven by services and ecosystem cash flow. - A lack of clear AI breakthroughs could lead to a downward revision of market expectations for Apple's future revenue growth potential, impacting its valuation multiples such as P/E and P/S ratios. - This could prompt a reallocation of capital away from Apple towards companies demonstrating stronger AI growth momentum and clearer future roadmaps, particularly within the Magnificent Seven. Beyond organic development, what strategic moves might Apple be considering to bridge its perceived AI gap, and what are the associated risks? - Large-Scale Acquisitions: CEO Tim Cook has indicated Apple would consider buying companies to boost its AI capabilities. Apple might seek to acquire a leading AI startup or even a larger AI firm. Risks include exorbitant acquisition prices, cultural integration challenges, and potentially failing to fully harness the acquired company's innovative capacity. - Deepened Strategic Partnerships: Forming closer alliances with external AI companies, for instance, integrating specific AI models from OpenAI or Google into its devices. The risk here lies in increased reliance on external vendors, potentially compromising its 'end-to-end' user experience control, and raising data privacy concerns.